The red ocean: SME advisory is fragmented — one firm for strategy, one expert for finance, one manager for wealth, one integrator for dashboards. Each bills its own engagement, none talks to the others, and the leader arbitrates alone between opinions that never meet.
The non-customers: SMEs with more than twenty people — too small for the big firms, too complex for a generalist advisor. Most consume no advisory at all: the real competitor is not another firm, it is the status quo.
: IT integration — no connector, no IT project: the AI reads the documents the company already has. And long engagements billed by the day.
: the entry price and the delay before the first useful reading — weeks, not months.
: the frequency — a cockpit the leader opens every month, instead of a report sleeping in a drawer.
: three-in-one advisory — strategy, finance, wealth — carried by a single leadership cockpit. A value curve no incumbent draws.